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This Week @ the MC Press Bookstore

March 16, 2009 | Vol 4 Issue 5


In This Issue:

Feature Article - Analysis
IBM Rallies Its Collective Forces to Encourage SMB Power Systems Upgrades

With attractive incentives and simple, powerful messages, IBM is taking its "upgrade your i" message on the road.

chris_smith.jpgBy Chris Smith

With server sales lagging in a tight economy, IBM is rallying the troops to show SMB customers what they're missing by not upgrading their outdated AS/400 and i Series servers to newer Power Systems computers running IBM i.


Called the iLoyalty program, the North American initiative was announced last Friday and includes several promotional discounts that will run through June.


Feature Article - Analysis
Saving Green Trumps Going Green

New study shows mid-sized companies invest in IT initiatives that save money and reduce environmental effects.

ron_exler.gifBy Ron Exler

A new Info-Tech Research Group study, sponsored by IBM, reports that mid-size companies seek cost-savings in their IT infrastructures, with more than 80 percent of companies already having adopted or planning to adopt what IBM categorizes as "green IT" initiatives in the near future.  According to IBM, "Green IT is comprised of initiatives and strategies that reduce the environmental footprint of technology." According to Rich Lechner, IBM's VP of energy and the environment, IT accounts for 2.5 percent of energy use and carbon dioxide emissions worldwide and is growing 12 times faster than overall energy use. So it's natural for companies to look at how they can reduce costs through less energy use.


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