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This Week @ the MC Press Bookstore

May 12, 2008 | Vol 3 Issue 9


In This Issue:

>>  A Roadmap to CRM Implementation and Management

>> Four Steps to Improving Storage Utilization

>> Partner TechTip: Embedding SQL in RPG, Java, and PHP Doesn't Have to Be a Headache

Feature Article - Application Software
A Roadmap to CRM Implementation and Management
CRM can improve customer satisfaction, increase sales, and boost profitability, but it doesn't just happen. Read about some of the requirements for CRM success.

joel_klebanoff.jpgBy Joel Klebanoff

In the final analysis, it all comes down to sales. Companies can devote considerable time and effort to realizing cost reductions, quality improvements, and other objectives, but without sales, those undertakings can't generate profits. Simply put, all other things being equal, the more products and services a company sells and the more it charges for them, the greater the profit will be. Customer Relationship Management (CRM) can help to achieve profit goals by improving customer satisfaction, optimizing interactions with customers, and ensuring that no sales opportunity is left behind.


Feature Article - System Administration
Four Steps to Improving Storage Utilization

Without knowing how much storage is being used, where it is used, and who is using it, IT cannot effectively allocate storage resources.

By Sean Derrington

Managing storage resources has never been more challenging or critical. After all, storage is growing at an estimated 60 percent or more annually for the average company, even as storage utilization rates remain at an alarmingly low 30 to 40 percent. At the same time, storage resources are often spread across multiple geographic sites as well as virtual environments, making end-to-end visibility difficult.


Advertorial - Pinch Hitter Solutions
Partner TechTip: Embedding SQL in RPG, Java, and PHP Doesn't Have to Be a Headache

Do you think writing embedded SQL code for RPG is more complex and time-consuming than it should be? You're not alone!

scott_salisbury.jpgBy Scott Salisbury

Have you ever started down the path to creating an SQLRPGLE program only to turn back and do it the old-fashioned way? If you said yes, I'll bet it's because RPG CHAIN, SETLL, READE, etc. are easier and less hassle than trying to unscramble the proper use of statements, prepared statements, host variables, return codes, and all the rest.


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